Marketing is rarely thought about in filmmaking and it's even rarer for some one to discuss it. This is one of the last places where there is industry secrets, in Marketing. However, Marketing is very important and without it, a great film could go unwatched and just as worse lose money. So how does this voodoo magic work. Well today, Robert Mockler wrote a post on NoFilmSchool (a great website) about market which you should check out. http://nofilmschool.com/2014/03/how-to-use-social-media-to-get-your-underdog-film-made/#more-78300
However there is loads to learn in marketing so hopefully this series from FilmCourage will also help you to learn more of the secret ways of film marketing.
Zachary Will is an Award-Winning Filmmaker creating short films and content for the Internet as the owner of Riverside Studios. He has a Bachelor's in Film from Full Sail University. He has worked on productions for companies like Webmd, Sears, Home Depot, Six Flags and more!
"the trick is to never give up... I think the secret of success is not how little you get knocked down but how often you get back up." - Gareth Edwards